Market
Research
Transforming Insights into Practical Data!
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Research Methods We Follow :
In-Depth Interviews
An IDI is a discussion that is facilitated by a market research interviewer with a different person. These discussions usually take place in person or over the phone and run for 20 to 30 minutes.
Focussed Group Discussions
Our Focused Group Discussions (FGDs) are a powerful qualitative research method designed to delve deep into consumer perceptions and behaviors.
Ethnographies
Ethnographies offer an in-depth look into the cultural and social dynamics of specific groups, uncovering the underlying motivations, behaviors, and contexts that drive their actions.
Diary Panel
A Diary Panel is a group of selected individuals who consistently record their behaviors, experiences, or consumption patterns over time. This method captures real-time insights.
Online Surveys
One very common method to acquire quantitative data is through online surveys. Consumer feedback and information gathering is the primary goal of online surveys.
Community Surveys
Community surveys are a type of research in which opinions are typically gathered from people in general. All are associated with the community are eligible to participate in the survey.
UX Research
UX Research is a qualitative method of conducting market research where users assess a product, website, application, or prototype to determine how easy or difficult it will be to use.
Telephonic Interviews
A telephonic interview is a qualitative research method where researchers conduct interviews over the phone to gather in-depth insights from respondents.
Some of our case studies
