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The Intersection of PR and Influencer Marketing: What Brands Need to Know

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The world of marketing is evolving at warp speed, and at the heart of this transformation lies the seamless fusion of Public Relations (PR) and Influencer Marketing. Once considered distinct disciplines, they now work in tandem to build brand narratives that resonate with modern consumers. If you’re a brand looking to stay ahead in the […]

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Influencer AI Adoption Study

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I. BACKGROUND & KEY OBJECTIVES: In an era where artificial intelligence (AI) is rapidly transforming business operations, understanding how different companies are integrating AI into their systems has become crucial. The Influencer AI Adoption Study aimed to gather insights from IT professionals and decision-makers across various industries in the UK to understand the adoption levels,

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HAE Treaters or Allergists

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REGION: USAINDUSTRY: HealthcareTARGET AUDIENCE: Board Eligible/Certified Allergists or Immunologists in United States BACKGROUND & KEY OBJECTIVES: BACKGROUND: Hereditary Angioedema (HAE) is a rare but potentially life-threatening genetic disorder characterized by recurrent episodes of severe swelling, the management of HAE primarily involves allergists and HAE treaters who must stay informed about the latest treatment protocols, emerging

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