Online Surveys

It is a popular method of data collection used to gather information from a targeted audience. They are conducted over the internet, allowing respondents to complete the survey at their convenience.

UX Research

UX research helps ensure that the end product meets the users' expectations, goals, and desires, leading to a positive user experience.

Community Surveys

Method of gathering information and opinions from members of a specific community. These surveys are designed to collect data on various topics like community needs, preferences.

CATI

It is a method of conducting surveys or interviews over the telephone with the help of computer software.

CAWI

It is a method commonly use
in market research to collect data from respondents using online surveys. CAWI involves administering questionnaires or surveys through web-based platforms

WATI

Web-assisted telephone interviewing is a mixed-mode interview technique where the respondent can follow a telephone questionnaire online

In-Depth Interviews

Method used to gather detailed and comprehensive information on a specific topic or issue.

Focussed Group Discussions

It involve gathering a small group of individuals to discuss a specific topic or issue.

Ethnographies

Methodology used in anthropology and sociology to study and understand different cultures and social groups.

Diary Study

A diary study is a contextual, qualitative, longitudinal research methodology used to capture user behaviors, activities, and experiences.

Mystery Shopping

Technique used by companies to evaluate and assess the quality of their products or services from a customer's perspective.